Cynthia Szoradi

Push to Talk

Understanding your home's value

A savvy seller understands that strong knowledge of a home’s value and competitive pricing can build into a more lucrative, and much faster, sale. If a home is priced correctly, buyers become apprehensive about losing on a good home, often quicker to act and less likely to make a “low ball” offer. Competitive pricing also leads to multiple offers, resulting in higher seller return and lower seller costs.

If you've ever experienced a move, you already know full well how draining it is, both financial and physically, to set up for showings: the constant cleaning, the child care arrangements, and the overall impact on your lifestyle. Maintaining an accurate picture of your home’s true value will help diminish this hassle and possibly move your property faster. Conversely, sellers with a high list price are often unaware that they are dissuading many ideal prospects from even considering their homes. Holding out for that one buyer with money to burn can often cost more in the long run. It may even force you to settle for lower offers over time. At market value, your property gains greater exposure and generates reasonable offers in a shorter time frame.

When salespeople see a well-priced home, they become excited and are highly motivated to contact all of their potential buyers. They expect quick turnover and advise prospects to act sooner, knowing that the home is priced properly for its market. The excitement becomes contagious, and buyers will express themselves through great offers.